Operations review
Four weeks inside the business: where time and money leak, and the five fixes worth making first.
See the serviceCalloway Advisory style guide
One system, every page.
Every colour, size and component on this page comes from Automatic.css settings and the kit's component classes. Change a setting and the whole kit follows. This page ships with the kit so your client can see the system too.
01
Colour
Primary is the one brand colour and it sits on interactive things only: buttons, links, eyebrows, icons. Accent brass is for star ratings and small highlights. Everything else is ink and paper.
- –primaryButtons, links, eyebrows
- –primary-hoverHover
- –primary-ultra-lightLight bands (bg–light)
- –primary-lightText on dark bands
- –primary-darkRarely: pressed
- –accentStar ratings, highlights
- –base-ultra-darkText, ultra-dark bands
- –base-darkDark bands
- –neutral-ultra-lightPage background (paper)
- –neutral-lightLines, dividers
- –neutral-semi-lightDisabled, placeholders
- –whiteCards, inputs
Paper
Heading on ultra-light
Body text and a button take their colours from the band, not from the component.
Book a callLight
Heading on light
Body text and a button take their colours from the band, not from the component.
Book a callDark
Heading on dark
Body text and a button take their colours from the band, not from the component.
Book a callUltra dark
Heading on ultra-dark
Body text and a button take their colours from the band, not from the component.
Book a call02
Type
A business that runs on numbers.
Four ways to work with us.
What you get
Card title and small headings
Lead text sits under a headline and says the one thing the section is about, in a sentence or two.
Body text is Hanken Grotesk at 18px on desktop and 17px on phones, line height 1.55, for reading at arm's length. Headings are Fraunces at weight 500 with tight tracking. Inline links look like this link to the services page, underlined so nobody has to guess.
Small text for captions, notes under buttons and legal lines. Never lighter than this.
Eyebrow label, the literal section heading03
Buttons
Three weights: primary for the one ask on a page, outline for the alternative, text link for everything else. Verb plus noun labels. At least 48px tall. Hover lifts nothing here, it darkens; the pressed and focus states are in ACSS.
On a dark band
04
Section intro
Every section starts with this component: the literal heading as an eyebrow, the headline as a paragraph, an optional lead and buttons. Alignment and the band colour are props.
Services
Four ways to work with us.
Each has a fixed scope, a fixed price and an end date.
05
Cards
Service cards
Financial clarity
Monthly numbers an owner can read in ten minutes: margin by job, cash twelve weeks out, one page.
See the service
Systems and process
The way work moves, written down and put into the tools you already pay for.
See the service
Review cards
The first time I understood my own margins.
We had revenue and no idea which jobs made it. Six weeks later I had one page, every Monday, and I stopped guessing.
Marta Ilves, owner, a commercial bakery, Client since 2023 They left, and it kept working.
I have hired consultants who wrote a binder. Calloway trained two of my people to run the plan and then got out of the way.
Devon Okafor, CEO, a freight broker, Client since 2022
Process cards
A call, thirty minutes
You describe what is stuck. We say whether we can help, and if not, who can.
A fixed proposal
Scope, price and dates on two pages, within three working days. No hourly meter.
The work, in the open
A shared plan, a weekly half-hour, and numbers you can check yourself.
A handover
Your people run it. We check in at thirty and ninety days, included.
06
Talking points and stats
- 12Years advising owners
- 140+Companies, 20 to 200 people
- 31%Median margin gain, year one
- 9 in 10Clients who come back
07
Contact details and FAQ
How big does a company need to be?
Most clients have between 20 and 200 people and an owner who is still in the day to day. Smaller than that, a good bookkeeper and one afternoon with us is usually enough.
What does it cost?
An operations review is a fixed $18,000. Everything else is priced on two pages after the first call. We do not bill by the hour.
Do you work on site?
For a review, yes: at least four days with your team. After that most work is remote, with a visit each month.
08
Media
Images are always in a figure. Cards fix the ratio (4:3), heroes use 3:2, square tiles are square. Corners come from the ACSS auto radius, so the client cannot upload a square-cornered photo by mistake.
